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Dee Duffy, a lecturer in retail and fashion studies at DIT’s College of Business, says postage and packaging costs alone are a strong enough deterrent for so-called fast fashion firms that sell at discount prices. “If you think of a T-shirt for €5, by the time you’ve paid postage and packaging, you’ve just doubled the cost of the purchase,” she says. Five years ago, Primark-Penneys trialled a web service with Asos but shut down the offering because shipping costs were too high. That said, Duffy reckons it’s only

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